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The difference is all about YOU, because you are a Unicorn. The quality of your decisions, what you choose to focus on, and who you surround yourself with can literally make or break an industry and improve the quality of your life. This book gives you the winning process to create what’s next, with speed and success - and how to rally and lead other Unicorns who want to spread your ideas far and wide, too.
What separates the ideas that become the brands we admire and recommend…From the ideas that never make it?
Financial Expert, Multi-Bestselling Author and Host of the Webby-winning Podcast So Money
"With 'Unicorn Team,' Jen Kem provides a revolutionary framework for leaders to rally the right people and rapidly bring visionary ideas to market. This book is a game-changer for anyone with big dreams."
Farnoosh Torabi
This book is a game-changer for anyone with big dreams.
New York Times Bestselling Author, Keynote Speaker, Top Podcaster
"Jen Kem's Unicorn Team is a must-read for anyone looking to lead with purpose and drive innovation. Her practical framework and compelling stories make this book an indispensable resource.”
NICOLE WALTERS
Real world EXPERIENCE is brought to life.
Real world EXPERIENCE is brought to life.
"When you're ready to leap, Jen Kem offers you insight, practical thought models, and most of all, confidence. Go build your team."
This book is a game-changer for anyone with big dreams.
NICOLE WALTERS
New York Times Bestselling Author, Keynote Speaker, Top Podcaster
SETH GODIN
Multi-New York Times Bestselling Author, Speaker and Thought Leader
Go build your team.
"With Unicorn Team, Jen Kem provides a revolutionary framework for leaders to rally the right people and rapidly bring visionary ideas to market. This book is a game-changer for anyone with big dreams."
"Jen Kem's Unicorn Team is a must-read for anyone looking to lead with purpose and drive innovation. Her practical framework and compelling stories make this book an indispensable resource.”
FARNOOSH TORABI
Financial expert, Author and Host of the Webby-winning podcast So Money
Create and lead with authenticity and make an impact.
"Jen Kem's 'Unicorn Team' is a powerful call to action for leaders to rethink how they bring ideas to life. Her Unicorn Innovation Model is a transformative tool for any organization."
Prepare to fascinate with ideas that change the world.
SARK
Author, Artist, Visionary PlanetSARK.com
Mike Michalowicz
Author of Profit First
A powerful call to action for leaders to rethink how they bring ideas to life.
“Have you ever seen a unicorn? Probably not. Can you develop one, or even become one? Absolutely. Read this book, share it with your teams, and then prepare to fascinate with ideas that change the world."
“Unicorn Team is a magical blueprint for turning your unique brilliance into both power and profit. Jen Kem’s innovative insights show you how to create and lead with authenticity and make a significant impact.”
SALLY HOGSHEAD
New York Times bestselling author, Fascinate
Stands out.
“Jen Kem’s Unicorn Team is an essential guide for leaders who want to build something legendary, for innovators who refuse to settle for mediocre, and for anyone ready to change the game. Bold, insightful, and full of heart, this book will take its place alongside classics like Atomic Habits and The Tipping Point as a must-read for anyone serious about innovation and leadership."
The new leadership playbook.
JADAH SELLNER
Bestselling Author of She Builds and Simple Green Smoothies, and host of Lead with Love podcast
michael port
New York Times and Wall Street Journal Bestselling Author of Steal the Show
Bold, insightful, and full of heart.
“This (Jen Kem’s Unicorn Team) is the new leadership playbook for all executives and entrepreneurs who want to drive innovation in the modern era.”
“Unicorn Team stands out when it comes to books on leadership, business growth, and teams. It’s a strategic guide for companies large and lean to optimize their innovation, collaboration, and execution cycles. Jen Kem tells stories and shares strategies that compel you to think and do things differently, so you can get world-changing results with extraordinary people in record speed."
RORY VADEN
Cofounder of Brand Builders Group and New York Times Bestselling Author of Take the Stairs
All-encompassing.
"BIG ideas can truly change the world - but they'll needlessly sputter and stall unless you can harness the full potential of your team. Unicorn Team provides a roadmap for a truly innovative approach to leadership and teamwork - essential for anyone looking to change the world with their BIG ideas."
Shows you how to rally people around your ideas.
LISA SUN
GRAVITAS Founder & CEO and national bestselling author of Gravitas: The 8 Strengths That Redefine Confidence
YANIK SILVER
Bestselling Author, Evolved Enterprise and Founder and Community Builder, Maverick1000
Essential for anyone looking to change the world.
"Unicorn Team helps you tap into what makes you uniquely YOU and shows you how to rally people around your ideas in a way that sparks meaningful change. Jen Kem has created a must-read for anyone with big dreams and the drive to bring them to life."
“Jen Kem’s book is a blueprint for how to harness the unique magic of teams. The Unicorn Innovation Model is all-encompassing in terms of process and self-knowledge, turning diverse talents into unstoppable, high-performing teams that are innovative and collaborative. This book is a must-read for anyone committed to creating a culture where every type of unicorn (9 to be exact!) can thrive."
JEN GOTTLIEB
Co-Founder of Super Connector Media and Bestselling Author of BE SEEN
A complete guide to helping you bring [your idea] to life.
“Unicorn Team gives you the ability to tap into the YOU that’s uniquely special and clarify how your ideas are worth rallying around - so that your ideas change the world in a real way. Jen Kem has written an essential read for anyone with big dreams to use, apply and succeed. This is a MUST read.”
The old game is broken.
RANDY GARN
GRAVITAS Founder & CEO and national bestselling author of Gravitas: The 8 Strengths That Redefine Confidence
NEETA BHUSHAN
Bestselling Author, Top Podcaster and Founder of Highest Self Institute
This is a MUST read.
“Jen Kem's 'Unicorn Team' is a glimpse into the new consciousness the world is emerging into. The old game is broken and this book is a blueprint on how to turn your mission into the most impactful game you can play for purpose and profit while changing the world.”
"If you have an idea that you know will change the world, this is a complete guide to helping you bring it to life in a powerful way."
GORDY BAL
WSJ Bestselling Author, Entrepreneur, and Investor
A game-changing guide.
Unicorn Team is THE roadmap for navigating innovation when the world is talking about automation and outsourcing. This book contains the strategies you need for building and leading effective teams in a practical and really inspiring way.
Bringing big dreams to life.
Sheena Yap-Chan
Wall Street Journal Bestselling Author of The Tao of Self-Confidence
LISA JOHNSON
Sunday Times Bestselling Author of Make Money Online
THE roadmap for navigating innovation.
"Eminently practical and endlessly inspiring, Unicorn Team seamlessly weaves real world case studies with step-by-step frameworks for bringing big dreams to life."
Jen Kem’s Unicorn Team is a game-changing guide for visionary leaders, entrepreneurs, and creatives. Through her innovative Unicorn Innovation Model, Jen shows you how to rally the right people around your ideas and build powerful, high-performing teams that can bring those ideas to life. Packed with practical strategies and inspiring examples, Unicorn Team is a must-read for anyone ready to lead with purpose, inspire innovation, and create lasting impact. This book will give you the confidence and tools to turn bold ideas into reality.
Elaine Lin-Hering
USA Today Bestselling Author, Unlearning Silence
including:
Order today and get
Jen has personally spent more time, energy and money than she’s ever invested to bring this book to market, and she’s going to share with you how to NOT spend that on your own ideas. There will be special guests, contests, prizes, bonus content and giveaways, including an opportunity to win a trip to the Amalfi Coast, Italy with Jen and other experts and thought leaders.
Innovation is innately human, and the Unicorn Literati is the watering hole where humans like us gather, grow and rally around each other’s ideas. The conversation and connection will be next level, yet practical. These are the Unicorns you’ve been waiting for.
BONUS #1
Value: $997
Exclusive Invitation to the Unicorn Literati Launch Team
Value: $30
- Primer: The Unicorn Innovation Model™
- Chapter 1 How to Determine If Your Idea Is Worth Pursuing
- Chapter 2 Why Most Great Ideas Never Happen and How to Fix This
First access to the book
BONUS #2
After the hardcover book launches, we’ll be selling this as a separate purchase, and this bonus is only available for pre-orders!
BONUS #3
Value: $100
Unicorn Team Innovation Workbook
The Unicorn Team Rally is designed to take you on the comprehensive journey through the entire Unicorn Innovation Model and share how you can implement it, both from a practical and futuristic lens.
This event will require separate registration - all of those details will be sent once you complete your book purchase.
BONUS #4
Value: $497
Virtual Event (LIVE) - happening February 2025
Unicorn Team Rally
TOTAL BONUS VALUE:
This bonus is only available to pre-order readers, and will be delivered by Dec 2024.
BONUS #5
Value: $199
Unicorn Leadership Type Assessment (ULTA™) License
(Note: you must purchase a hardcover copy in order to claim your bonuses - audio books or kindle versions are NOT eligible)
Claim all your bonuses in 3 simple steps
Or from your local bookstore.
Let the world know you just ordered and can't wait to read Unicorn Team.
Purchase (1) hardcover copy from your favorite retailer below - and make sure to save your order number for the next step.
Come back to this page and input your order # and contact details below.
Spread the word to other Unicorns!
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Do you have a community and/or work with a company where you know they’ll get massive value from Unicorn Team - and you want to be their favorite person?
When you buy more than 1 book, you get access to the most exclusive bonuses ever offered, including epic swag, exclusive access, and 1:1 time with Jen Kem.
EXPLORE BULK BUY OPTIONS + ULTIMATE UNICORN BONUSES
How about 10xing your bonuses, by playing bigger with us?
VIP DAY WITH JEN KEM
What fellow Unicorns are saying
Cofounder of Brand Builders Group and New York Times Bestselling Author of Take the Stairs
“Unicorn Team gives you the ability to tap into the YOU that’s uniquely special and clarify how your ideas are worth rallying around - so that your ideas change the world in a real way. Jen Kem has written an essential read for anyone with big dreams to use, apply and succeed. This is a MUST read.”
Neeta Bhushan
This is a MUST read.
WSJ Bestselling Author, Entrepreneur, and Investor
“Jen Kem's 'Unicorn Team' is a glimpse into the new consciousness the world is emerging into. The old game is broken and this book is a blueprint on how to turn your mission into the most impactful game you can play for purpose and profit while changing the world.”
Gordy Bal
The old game is broken.
Denise Duffield-Thomas
Bestselling Author, Money Mindset Expert and Entrepreneur
“Jen is a rare mix of no-nonsense real talk and a giant caring heart. She’s seen it all but she’s never jaded and one of the most generous leaders in the industry. Unicorn Team will not only inspire you but give you a practical roadmap to be one of the rare ones to make your ideas happen.”
LISA SUN
GRAVITAS Founder & CEO and national bestselling author of Gravitas: The 8 Strengths That Redefine Confidence
“Jen Kem’s book is a blueprint for how to harness the unique magic of teams. The Unicorn Innovation Model is all-encompassing in terms of process and self-knowledge, turning diverse talents into unstoppable, high-performing teams that are innovative and collaborative. This book is a must-read for anyone committed to creating a culture where every type of unicorn (9 to be exact!) can thrive."
Unicorn Team gives you the step-by-step model you need to successfully bring any idea to the world and do it based on your values and capabilities, with less friction and more flow, where you feel like a winner because you’re surrounded by others who “get it” and “get the job done.”
It’s the ultimate playbook that helps you sort and communicate what ideas to choose, what really matters to focus on and what crucial decisions you make - and helps you focus on the right hard things instead of the wrong ones.
This book will show you the true essence of what makes you such a special Unicorn, and why others should rally around you and your ideas.
This book is for you if:
You're a specialist that works on a team or with clients and wishes there was a way to better communicate so you can be more productive and your work feel meaningful.
You have a big idea. You know it’s a game-changer, you want it to succeed, and you want to have the highest chance of making that happen.
You're a solo leader who is ready to unleash your newest creation, and you know that you need others to help get it done - but you don’t want to be disappointed in the results that you envisioned.
You're an executive who knows that there's a lot of things you can do, but that making the right decisions make or break a company, and you want a better way to prioritize what matters.
YOU are the big idea. Meaning you want to Unicorn Team your life first so that you have extreme clarity and have the ability to communicate what that is to people in your personal and professional life so you can make the next big move for you.
You're a people manager who wants to have a team that’s self-motivated and getting work done with hyper-flow state energy so that you can all be proud of accomplishing your goals.
You're a brand that wants to shape the future and be a place that creates irresistible desire for what you offer because you’ve built an Innovation Culture everyone wants to be a part of.
Chapter Titles
Conclusion
Introduction: How a Scrappy Underdog Changed the World
Unicorn Team Rules for Success
Primer: The Unicorn Innovation Model™
Part IV: Challenges and Solutions
CHAPTER 11: When There’s Conflict on the Team
CHAPTER 12: When Your Favorite Unicorn Wants to Quit
CHAPTER 13: When a Unicorn Is Afraid to Play Big
CHAPTER 14: “Okay, but What About ...?” Top Questions about Unicorn Teams
Part I: Navigate
CHAPTER 1: How to Determine If Your Idea Is Worth Pursuing
CHAPTER 2: Why Most Great Ideas Never Happen and How to Fix This
Part II: Motivate
CHAPTER 3: The Visionizer
CHAPTER 4: The Strategizer
CHAPTER 5: The Mobilizer
CHAPTER 6: Assessment: Discover Your Unicorn Leadership Type
Part III: Communicate
CHAPTER 7: The Brandcast
CHAPTER 8: The Strategem Session
CHAPTER 9: The Prototyping Process
CHAPTER 10: The Performance Pulse
Author's Note
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Some Unicorns featured in the book
About the Author
The most misunderstood part of becoming a brand that achieves this is not about your logo, or messaging, or even your product. These are essential components, sure, but not what makes brands perennial icons.
The true secret and advantage to becoming the chosen brand is how you lead and rally the people who bring that big idea to life. These people (including you) are called UNICORNS.
This Unicorn Innovation Model outlined in this book has helped me create billions for my clients but more importantly, it’s helped me create the values-driven lifestyle I’ve always wanted, so that I could be available for what life brings. Adopting the Unicorn Team way of life has helped me navigate tough seasons of health scares, juggling raising a family and building a body of work that honored my unique craft and contribution.
Whether you lead a team, have a solo practice, or have an idea that you really want to bring to the world with speed and success, you now have the power in your hands to create the next big thing, using this paint-by-numbers Innovation Playbook.
You are the Unicorn we’ve been waiting for.
Let’s go.
Hi, I’m Jen Kem.
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